The software market is undergoing a major transformation, forcing vendors to completely re-evaluate their approaches to both software development and distribution. Flexible licensing—paying for actual use instead of ownership—is gaining popularity; this is known as token-based licensing under a pay-per-use model. Though previously a niche application, this licensing model may soon become a primary distribution method for all software. This topic is explored in an expert column by Mikhail Chukhlomin, head of the Guardant business unit at Aktiv.